Advertising consultants Tampa Archives - Dynamic Marketing Consultants

Advertising consultants Tampa Archives - Dynamic Marketing Consultants

To have chat or not to have chat? That is the question. I’m sure everyone out there has been on a website and BOOM! In the lower right-hand corner, a chat icon pops up to greet you.

Nelson Bruton, president of interchanges, a lead generation firm in business for years joins us to discuss having a chat team on your side that will help your business succeed.

Below is a transcript of Devin and Nelson’s discussion that is filled with great nuggets to improve your business.

Devin Herz – Hello Nelson.

Nelson Bruton – Thank you for having me Devin pleasure to be here.

Devin Herz – Oh yeah. Great to have you here as well. And Nelson, you’ve got some awesome software and a business that I want to bring some attention to and let our viewers out there know that this even exists. So, please give us some insight on your background and how you really got started in this segment of marketing.

Nelson Bruton – Absolutely. So, gosh, we’ve been in business for 20 years and we’re a full-service digital marketing agency. And, about 17 years ago, one of the things that we plugged into our digital marketing solution package, if you will, is a live chat solution. And because we were already doing SEO and SEM and email marketing to drive people to a website, we were focused on how do we convert more of those people into sales opportunities? And we started adding chat to the website and built our chat teams out and it worked very, very well. And so that’s how we kind of came about 17 years ago, adding that chat solution to the overall mix.

Devin Herz – Yeah, that’s great. And I know that interaction definitely helps engage with visitors. And I would say that your platform is definitely different than what a lot of people experience out there when it comes to chatbots and whatnot. We’ll get into that in just a minute, but I think people spend tons of money getting people to their website, but they lose them as quickly as they get them there. Give us some insight on how your platform really helps keep the visitors engaged and what differentiates you from the typical chatbots that are out there. Because I know this is a completely different way to go about it.